As an Agency Producer, Allison produced successful infomercial campaigns for broadcast television aligning her experience in entertainment with marketing in this unique media form for SMW.
Allison handled creative development of television production, product treatments, concepts, and project planning with clients and contributed to preparation and presentation of proposals to clients while managing all aspects of production and post production: operations, scheduling, managing budgets, project management & training.
Other contributions include creation of invoicing and estimating process, budget tracking, account management, client liaison, vendor negotiations, and advising on billing/budget tracking systems for the firm. Accomplishments included managing projects totaling over $1 million on budget with tight deadlines.
Allison negotiated $80,000 savings in vendor contracts during her tenure earning the firm a much higher profit margin.