Is It Worth Your Money to Advertise?

When to use ads, when advertising is not advised, how broadcast ads work, with demo of what makes these print & online ad examples work for Munchery & Here Comes The Guide.

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The Fear of Marketing? A Marketing & Communications Agency View

article looks at social media’s influence on the “fear” of marketing, what has changed, and cautionary information from marketing & communications experts viewpoints.

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“A Few of Our Favorite Resources For Smart Entrepreneurs”

Marketing Agency head & Marketing Coach Allison Bliss shares some of her favorite resources for smart entrepreneurs: from databases to cost-saving tips for mailing to innovative new techniques for marketing solutions.

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The Spirit Underneath Marketing

Here’s a principle from my upcoming book on “Marketing That Fills the Soul”. This section I’ve cut from the book to only allow for my blog readers: PUTTING OUT TO THE UNIVERSE: THE CLARITY OF PROMOTION There is little doubt that by expressing what we … READ FULL POST

Great Ad Campaigns Aren’t Enough

from my old blog: Saturday, April 5, 2008 I just read that Kaiser, the behemoth healthcare association in California, only signed up 100,000 new members last year. And that despite their fabulous ad campaign about ‘thriving’ using Allison Janney to voice over clever scripts about … READ FULL POST