Great Ad Campaigns Aren’t Enough

from my old blog: Saturday, April 5, 2008 I just read that Kaiser, the behemoth healthcare association in California, only signed up 100,000 new members last year. And that despite their fabulous ad campaign about ‘thriving’ using Allison Janney to voice over clever scripts about … READ FULL POST

Every Entrepreneur's Dilemma

Friday, August 8, 2008 Twenty years in business and I still find myself in the ‘entrepreneur’s dilemma’ – I have the time to make changes to my website, but not the money. Or when I have money pouring in, I’ve no time to improve my … READ FULL POST

“The Feminine Business Model?”

from my old blog: Sunday, October 26, 2008 I wonder if this radical shift in our economy recently can force us to shift our business models a bit? My colleague, Sasha Sabbeth, a Leadership Soul CoachTM in the Bay Area, recently suggested some of the … READ FULL POST

Is it Slow or Do You Just Suck? Tips from a Marketing Coach

from my old blog: Tuesday, December 2, 2008 I love this hilarious email from a national organization in my industry (below). It’s how we all feel in a recession even though few will admit it: are we just untalented, unworthy of success, offer products or … READ FULL POST