One of my favorite books on brain research is about neuroplasticity called; “The Brain That Changes Itself” by Norman Doidge.
Many professionals in business are alluding to the value of neuroscience in helping leaders function at their highest level. This is the science behind that tip of an iceberg.
It’s so hopeful to know we really can change or improve our memory, our cognitive understanding and even control pain or the success of our businesses.
The book helped me understand how people bring changes to their lives (and businesses) from our “Walks with Bliss” by integrating their “left and right brain” – and how that phrase is really a kind of oversimplified misnomer of the amazing capacity we all have for both creativity and reason.
From Dr. Doidge’s website the book is described:
“The discovery of neuroplasticity, that our thoughts can change the structure and function of our brains, even into old age, is the most important breakthrough in our understanding of the brain in four hundred years.”
The NY Times describes the book:
“The power of positive thinking finally gains scientific credibility. Mind-bending, miracle-making, reality-busting stuff…with implications for all human beings, not to mention human culture, human learning and human history.”