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Marketing & Communications Agency

WHAT IS MARKETING?

Successful marketing is an integrated system of strategies, tools, tactics, pricing, outreach and everything that helps your market find you. This blog contains examples of a few strategies and tactics.

That’s why you’ll see a vast assortment of information in this blog.

Our services offer comprehensive solutions . . .

ali photoAllison Bliss, Director of Oakland Marketing Agency “Allison Bliss Consulting” offers visitors articles, tips, and tools for both established businesses (over 10 years) and entrepreneurs to help them increase profits, save time and grow business.

The agency’s Marketing & Communications Services offer customized projects with teams of specialists. Our affordable and high value marketing services and programs range from Social Media to  video, SEO, writing, design and more – all in one agency affording you time and money savings.

After all, ignorance is expensive, but “Knowledge is Bliss.

Contact Allison Bliss Consulting for details, estimates or service.   415-806-5600 

How Did Walking Keep People Sane During Pandemic

Thanks to long time friend and colleague, Barrie Marchant for sharing this beautiful article by Sibbie O’Sullivan from the Washington Post  about “walking, as so many people have discovered during the coronavirus pandemic, is freedom. Three new books remind us that it’s also so much more.” … READ FULL POST

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Growing & Thriving Beyond Apathy: Knowledge is Bliss

If you’ve allowed yourself the rest with time for internal reflection during the pandemic, you may have had some useful discoveries: Change or revise your business, quit your job and start a business, or maybe continue the long absence of decision making. Is this a … READ FULL POST

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Lands End Labyrinth

Thanks to my friend, Robin Heyden, for introducing me to this labyrinth at mile rock beach in San Francisco. Details to find the location and more photos at the link.   … READ FULL POST

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Lead the Vision, Not the Minutiae

What’s the secret to radical growth, innovation and success? It’s the same tactic used by organizations throughout the world for growth strategies. You probably know it, but may not yet be adopting these tactics: • Spend your time on big picture visioning and innovation by … READ FULL POST

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How to Get What You Need

In my socially distant walks with friends and colleagues since the shutdown, I’ve discovered that most people are feeling fearful or vulnerable in some part of their lives or business but are afraid to ask for help. Does this seem familiar to you? I get … READ FULL POST

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Building Business in the New Normal: Resources for Grants & more

Business Survival in the New Normal: How Businesses Can Survive with Grants, Loans, Strategic Budget plans and support   … READ FULL POST

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How to Survive in the “New Normal”

In our “new normal” during this Covid-19 era, we are forced to rethink our life, work, careers and obligations.   IN THIS ECONOMY  Many employees are laid off and considering the option to start a business. Various existing businesses are pivoting to revise their offerings, … READ FULL POST

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The Dome at the Lake

This article witten by CJ Hirschfield during her long tenure as the “Queen Fairy” (Executive Director) of Children’s Fairyland in Oakland Last week I came across the script that was used when Fairyland’s train used to venture through Lakeside Park, before it was permanently brought … READ FULL POST

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The Value You’re Missing

Small businesses often don’t understand the vast time & cost saving value of full service companies, mistakenly believing specialization is crucial. Tony Robbins comments; “Most people have been in their profession so long …they only know how to perform in the industry as it is. … READ FULL POST

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How I made $420K from my website

It’s true. I really did. I’ll tell you how below. I know you’ll be suspicious of this. You should!! That is exactly why I’m posting this. I want entrepreneurs and CEO’s to get the deeper truth. As entrepreneurs, we like to find things out ourselves … READ FULL POST

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Labyrinth Tours

“Mindful, Mythical and the Preposterous: Experiential Learning of Labyrinths” Labyrinths are found in every country on our planet. Thought to be an archetypal symbol of transformation, they can open participants to the great mysteries of life. In the Oakland hills, there are 11 labyrinths outside in … READ FULL POST

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Publicity: Getting the Word Out

Reprising article reprint from 2002 because it’s still relevant for companies who are just launching publicity campaigns for the first time. More “how to” tips for publicity. For support or customized help, contact us.   … READ FULL POST

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Bernstein’s “America” Caps Irony of “Vice”

If you’re going to see the extraordinary film Vice, you’ve just got to first revisit the number America in West Side Story (staged 1957). I was shocked by its sad relevancy to our current (racist) immigration strife and urban displacement, ironically set to uptempo, cheery music. … READ FULL POST

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Dialing For Dollars

I’m reprising this decades old article because it’s still very relevant . . .  When I worked in the film & TV industry, we landed jobs by calling all of our colleagues to let them know we were available. I particularly remember the location scouts who … READ FULL POST

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HOW TO BUILD A PREZI PRESENTATION

basic overview on how to build a prezi presentation

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Wildflower Walk in Roberts Regional Park

Allison co-led  a wildflower walk in Oakland’s Roberts Regional Park on April 30,2016 for a private group. Thanks to Jenny Rieger of Columbine Landscaping for sharing her vast knowledge on medicinal & Native tribes’ uses of plants – and helping us identify several of the 3 … READ FULL POST

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dvd copycat ad 2007

Brand Example

Branding is more than cute logos and taglines. It’s sometimes about building a new company or industry. Here’s one example from our collection: As a pioneer in promoting and bringing the Holistic Health Network to California in the 90’s (before the internet), Allison educated and … READ FULL POST

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Is It Worth Your Money to Advertise?

When to use ads, when advertising is not advised, how broadcast ads work, with demo of what makes these print & online ad examples work for Munchery & Here Comes The Guide.

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Street Wisdom

sharing a post about discovering the meaning of life walking by Author Rhik Samadder

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Solvatur Ambulando: “It’s Solved by Walking”

Throughout history people have known “Solvatur Ambulando: It’s solved by walking”. This post looks at some of the concepts and perceptions about why we solve problems walking.

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