MARKETING & COMMUNICATIONS SERVICES, articles, tips, and tools for both established businesses (over 10 years) and entrepreneurs to help them increase profits, save time and grow business.
Customized projects with TEAMS OF SPECIALISTS as well as affordable and high value marketing programs – from Social Media to SEO, writing, design and more. 510-879-7600 https://allisonbliss.com/contact
READ FULL POSTAs Development Director, Allison promoted children’s recordings, one of the newest “hot” segments in the music industry in that time period. Allison worked with the President to initiate sales and marketing plans, gain entry to wholesale and retail markets, while creating, writing, and negotiating printing … READ FULL POST
Delice Catering is an elite catering company producing parties for high profile clients and charity events. Allison conducted market research, developed and wrote a strategic marketing plan for investors. In addition, Allison’s company provided marketing implementation of branding & promotional materials, web development, business advising, resources, employee … READ FULL POST
Dr. J. Bellen, of the Center for Aesthetic Dentistry worked with Allison’s marketing agency to re-frame his general dental practice into an exclusive cosmetic practice. As Creative Director, Allison’s design and photography teams developed web and promotional materials that allowed the Center to simplify the services offered, … READ FULL POST
Renaissance is an entrepreneurial training center where Allison provides one-on-one marketing & communication consulting to start-up and incubating companies teaching them practical marketing techniques, strategies, tools and offering resources to help these growing companies generate income from marketing activities. … READ FULL POST
As a freelance Producer, Production Manager, Director, Allison provided production services for major Hollywood feature films, independent films, commercials, music videos, corporate training films, concerts, broadcast television and live events on over 10,000 projects. She hired and coordinated up to 200 new professionals each day … READ FULL POST
As an Agency Producer, Allison produced successful infomercial campaigns for broadcast television aligning her experience in entertainment with marketing in this unique media form for SMW. Allison handled creative development of television production, product treatments, concepts, and project planning with clients and contributed to preparation and … READ FULL POST
As the firm’s consulting Marketing Director, Allison developed marketing strategy for Bay Area offices of this outplacement firm with the CEO’s mission of putting this company ‘on the map’.In addition to strategy, she supervised complete implementation, local branding for multiple offices, intra-office communications, conceptualized and … READ FULL POST
Allison co-founded, served on the Board of Directors and functioned as Marketing Director developing, creating and implementing strategic marketing planning, advertising and promotions for this start-up company, a lighting sales/rental/service company for film, television and corporate clients. Working with the President, she established the corporate … READ FULL POST
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I’m reprising this decades old article because it’s still very relevant . . . When I worked in the film & TV industry, we landed jobs by calling all of our colleagues to let them know we were available. I particularly remember the location scouts who … READ FULL POST
