I’m reprising this decades old article because it’s still very relevant . . .  When I worked in the film & TV industry, we landed jobs by calling all of our colleagues to let them know we were available. I particularly remember the location scouts who … READ FULL POST

basic overview on how to build a prezi presentation

Ask to see our hard copy portfolio to touch and open these print design book & brochure examples.   Have your own style? Sure! We can do that, too!                     … READ FULL POST

Do we deliver?  Don’t take our word for it.  Here are comments from a few film/video clients:     “Because you bring an expertise in marketing strategy, you were able to provide some finishing touches to my script prior to the actual production. Your award-winning … READ FULL POST

Bay Area Newsgroup biz-award-ali … READ FULL POST

Marketing Resume: Allison Bliss     Marketing, Media, and Events Specialist … READ FULL POST

Branding is more than cute logos and taglines. It’s sometimes about building a new company or industry. Here’s one example from our collection:   As a pioneer in promoting and bringing the Holistic Health Network to California in the 90’s (before the internet), Allison educated … READ FULL POST

One of our great joys in life is helping clients doing worthy work for our world. Towards that end, here’s my press release on the Oct. 4, 2015 benefit concert presented by the Social Justice Collaborative. Show you care – have fun – do good – … READ FULL POST

When to use ads, when advertising is not advised, how broadcast ads work, with demo of what makes these print & online ad examples work for Munchery & Here Comes The Guide.

Here’s a holiday gift with lasting value. . . not an app or one click program but a time tested tactic that brings results far faster! Enjoy~ Allison

Handled correctly, Informational Interviews have benefited several of my clients with increased sales, higher profits or landing ideal jobs created just for them!

Informational interviews are my favorite method for learning new topics in-depth  or finding jobs. As the most frequently interviewed career advisor years ago,  I offered information to hundreds of people trying to break into film (my career at the time).  Helping clients with market research, … READ FULL POST

[article continued from Part I ] II. CONDUCTING THE INTERVIEW – Initial Discussion For Cold Calls: (if you don’t know the person or haven’t been introduced) Introduce yourself and why you’re calling. Tell them right off the bat this is NOT a sales call! Ask to set a … READ FULL POST

sharing this hilarious (yet very real) post by Dharmesh Shah on “Things Entrepreneurs never Confess to Their VCs”.

It’s heartbreaking to hear incorrect beliefs from truly worthy business owners because it costs them big bucks. Yet many of us have fallen into this trap.

… READ FULL POST

how to market business that offers multiple services, save months of time and thousands of dollars. Our holiday gift to readers.

Ultimately, the reason for business is to serve our communities while also making a profit for the owner to keep the business flourishing. If our businesses are connected, we know what matters to our community. It’s just good marketing sense. It feels disingenuous when companies flaunt their support, … READ FULL POST

How to use Facebook for Professionals who have been afraid to ask techy questions. Covers recent updates on Facebook for advanced users as well as common questions from those not super familiar with Facebook or Social Media.

Women earn less than men. We know that. This article explores habits, beliefs and actions that hold women back from earning their worth. PART ONE of a 2 part article.

This article focusses on how to establish value to define pricing. It is PART 2 OF A TWO PART ARTICLE.