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Marketing & Communications Agency

MARKETING & COMMUNICATIONS SERVICES, articles, tips, and tools for both established businesses (over 10 years) and entrepreneurs to help them increase profits, save time and grow business.

Customized projects with TEAMS OF SPECIALISTS as well as affordable and high value marketing programs – from Social Media to SEO, writing, design and more. 510-879-7600 https://allisonbliss.com/contact

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Dialing For Dollars

I’m reprising this decades old article because it’s still very relevant . . .  When I worked in the film & TV industry, we landed jobs by calling all of our colleagues to let them know we were available. I particularly remember the location scouts who … READ FULL POST

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HOW TO BUILD A PREZI PRESENTATION

basic overview on how to build a prezi presentation

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Print Design – A Few Examples

Ask to see our hard copy portfolio to touch and open these print design book & brochure examples.   Have your own style? Sure! We can do that, too!                     … READ FULL POST

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Client Experience/Film & Video

Do we deliver?  Don’t take our word for it.  Here are comments from a few film/video clients:     “Because you bring an expertise in marketing strategy, you were able to provide some finishing touches to my script prior to the actual production. Your award-winning … READ FULL POST

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Resume Allison Bliss

Marketing Resume: Allison Bliss     Marketing, Media, and Events Specialist … READ FULL POST

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Brand Example

Branding is more than cute logos and taglines. It’s sometimes about building a new company or industry. Here’s one example from our collection:   As a pioneer in promoting and bringing the Holistic Health Network to California in the 90’s (before the internet), Allison educated … READ FULL POST

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Benefit Concert for Social Justice Collaborative

One of our great joys in life is helping clients doing worthy work for our world. Towards that end, here’s my press release on the Oct. 4, 2015 benefit concert presented by the Social Justice Collaborative. Show you care – have fun – do good – … READ FULL POST

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Is It Worth Your Money to Advertise?

When to use ads, when advertising is not advised, how broadcast ads work, with demo of what makes these print & online ad examples work for Munchery & Here Comes The Guide.

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Interviews Bring Stronger Benefits

Here’s a holiday gift with lasting value. . . not an app or one click program but a time tested tactic that brings results far faster! Enjoy~ Allison

Handled correctly, Informational Interviews have benefited several of my clients with increased sales, higher profits or landing ideal jobs created just for them!

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Conducting Informational Interviews – Everything You Need to Do This Successfully

Informational interviews are my favorite method for learning new topics in-depth  or finding jobs. As the most frequently interviewed career advisor years ago,  I offered information to hundreds of people trying to break into film (my career at the time).  Helping clients with market research, … READ FULL POST

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Conducting Informational Interviews: The Rest of the Details

[article continued from Part I ] II. CONDUCTING THE INTERVIEW – Initial Discussion For Cold Calls: (if you don’t know the person or haven’t been introduced) Introduce yourself and why you’re calling. Tell them right off the bat this is NOT a sales call! Ask to set a … READ FULL POST

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Funny Things Entrepreneurs Never Admit

sharing this hilarious (yet very real) post by Dharmesh Shah on “Things Entrepreneurs never Confess to Their VCs”.

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Heartbreaking Beliefs Costing You Big Bucks

It’s heartbreaking to hear incorrect beliefs from truly worthy business owners because it costs them big bucks. Yet many of us have fallen into this trap.

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“Mind Expansion: Tips for Businesses with Multiple Services”

how to market business that offers multiple services, save months of time and thousands of dollars. Our holiday gift to readers.

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Community Support: The Reason for Business

Ultimately, the reason for business is to serve our communities while also making a profit for the owner to keep the business flourishing. If our businesses are connected, we know what matters to our community. It’s just good marketing sense. It feels disingenuous when companies flaunt their support, … READ FULL POST

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Facebook for Professionals Who Are Afraid to Ask

How to use Facebook for Professionals who have been afraid to ask techy questions. Covers recent updates on Facebook for advanced users as well as common questions from those not super familiar with Facebook or Social Media.

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Why Aren’t Women Getting Paid What They’re Truly Worth? PART 1

Women earn less than men. We know that. This article explores habits, beliefs and actions that hold women back from earning their worth. PART ONE of a 2 part article.

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Why Aren’t Women Getting Paid What They’re Truly Worth? PART 2

This article focusses on how to establish value to define pricing. It is PART 2 OF A TWO PART ARTICLE.

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