In our “new normal” during this Covid-19 era, we are forced to rethink our life, work, careers and obligations.   IN THIS ECONOMY  Many employees are laid off and considering the option to start a business. Various existing businesses are pivoting to revise their offerings, … READ FULL POST

This article witten by CJ Hirschfield during her long tenure as the “Queen Fairy” (Executive Director) of Children’s Fairyland in Oakland Last week I came across the script that was used when Fairyland’s train used to venture through Lakeside Park, before it was permanently brought … READ FULL POST

Small businesses often don’t understand the vast time & cost saving value of full service companies, mistakenly believing specialization is crucial. Tony Robbins comments; “Most people have been in their profession so long …they only know how to perform in the industry as it is. … READ FULL POST

It’s true. I really did. I’ll tell you how below. I know you’ll be suspicious of this. You should!! That is exactly why I’m posting this. I want entrepreneurs and CEO’s to get the deeper truth. As entrepreneurs, we like to find things out ourselves … READ FULL POST

“Mindful, Mythical and the Preposterous: Experiential Learning of Labyrinths” Labyrinths are found in every country on our planet. Thought to be an archetypal symbol of transformation, they can open participants to the great mysteries of life. In the Oakland hills, there are 11 labyrinths outside in … READ FULL POST

Reprising article reprint from 2002 because it’s still relevant for companies who are just launching publicity campaigns for the first time. More “how to” tips for publicity. For support or customized help, contact us.   … READ FULL POST

If you’re going to see the extraordinary film Vice, you’ve just got to first revisit the number America in West Side Story (staged 1957). I was shocked by its sad relevancy to our current (racist) immigration strife and urban displacement, ironically set to uptempo, cheery music. … READ FULL POST

I’m reprising this decades old article because it’s still very relevant . . .  When I worked in the film & TV industry, we landed jobs by calling all of our colleagues to let them know we were available. I particularly remember the location scouts who … READ FULL POST

basic overview on how to build a prezi presentation

Allison co-led  a wildflower walk in Oakland’s Roberts Regional Park on April 30,2016 for a private group. Thanks to Jenny Rieger of Columbine Landscaping for sharing her vast knowledge on medicinal & Native tribes’ uses of plants – and helping us identify several of the 3 … READ FULL POST

Branding is more than cute logos and taglines. It’s sometimes about building a new company or industry. Here’s one example from our collection:   As a pioneer in promoting and bringing the Holistic Health Network to California in the 90’s (before the internet), Allison educated … READ FULL POST

When to use ads, when advertising is not advised, how broadcast ads work, with demo of what makes these print & online ad examples work for Munchery & Here Comes The Guide.

sharing a post about discovering the meaning of life walking by Author Rhik Samadder

preliminary self diagnosis of ADD

article about nature making us smarter, excerpted from article by Richard Louv.

Here’s a holiday gift with lasting value. . . not an app or one click program but a time tested tactic that brings results far faster! Enjoy~ Allison

Handled correctly, Informational Interviews have benefited several of my clients with increased sales, higher profits or landing ideal jobs created just for them!

preliminary plan for community rollaway garden – Jack London District

Sharing an article from the Washington Post on politicians competing to get the most steps. I find it encouraging that even our top politicos are finding ways to incorporate walking into their work. The article quips;  “[Rep. John] Boehner’s staff even holds meetings in the Capitol Rotunda … READ FULL POST