Here are a few seasonal marketing tips to kick start your business:
Early Fall and January are 2 of the best times to launch new marketing initiatives for outreach to new clients, or introduce new products, alerts, social media or other marketing campaigns.
In this country, we are in a more receptive mindset during those months: it's a kind of biorhythmic effect because September has typically been back-to-school time and January starts a new year - so we're culturally prepared with a mindset for something new.
Additionally, when you’re pitching a new idea or new client, it’s best done 30 days prior to when they budget.
Here’s a breakdown of typical U.S. budget periods I learned in a recent seminar which seems to hold true for my clients:
- 40% of budgets are locked in the 4th quarter.
- 25% in 1st quarter.
- 20% in 2nd quarter.
- 10% in 3rd quarter.
SEO: SEARCH ENGINE OPTIMIZATION (getting ranked on Google)
If you haven't optimized your website for search engines, this is a great time to start. You can either spend a full year reading every book, article, tip or tool that teaches you how, or you can get top level information in a 1.5-hour evaluation & advisory session. Our team has obtained top of Google ranking for several sites over the years and learned the top tactics to make massive gains. If you can access your site to make changes, you'll be able to implement the advice yourself without paying for a tech! If you need a programmer to make these (usually minor!) changes to your site, we'll bring one of our experts on board for your project. Full site reviews can be conducted if you feel it's time for a refresh or update to convert more site visitors to clients.
NOT COMPLETING MARKETING TACTICS
If your marketing plan has several action items that you are avoiding, welcome to the club! We tend to focus on the things we're good at or enjoy and avoid the very things that might really accellerate our marketing efforts to grow our businesses. I've found with the hundreds of large and small companies I support that this avoidance often means you just don't have enough information - or just need help getting it completed. So, call us if you get to that stuck point. We have teams of experts in all areas of marketing from web to social media, design, content creation, video, PR and so much more. Plus our vast database of connections that are personally vetted and tested supplement the resource bank of tools, tips, and strategic advice we bring clients. That's why we say "Knowledge is Bliss".
If you're not earning all the income you need, finding the clients right for your business or having management issues, take a look at our "Walk With Bliss". These 1 Hour business walks use neuroscience & our creative methodology to clarify & transform your ideas into profits- plus you get outside for a fun, gentle walk!. Solve those problems. Propel your ideas forward by gaining perspective and answers. Create radically new ideas and turn those answers into profits.