In my socially distant walks with friends and colleagues since the shutdown, I’ve discovered that most people are feeling fearful or vulnerable in some part of their lives or business but are afraid to ask for help. Does this seem familiar to you? I get … READ FULL POST
Business Survival in the New Normal: How Businesses Can Survive with Grants, Loans, Strategic Budget plans and support … READ FULL POST
In our “new normal” during this Covid-19 era, we are forced to rethink our life, work, careers and obligations. IN THIS ECONOMY Many employees are laid off and considering the option to start a business. Various existing businesses are pivoting to revise their offerings, … READ FULL POST
Small businesses often don’t understand the vast time & cost saving value of full service companies, mistakenly believing specialization is crucial. Tony Robbins comments; “Most people have been in their profession so long …they only know how to perform in the industry as it is. … READ FULL POST
It’s true. I really did. I’ll tell you how below. I know you’ll be suspicious of this. You should!! That is exactly why I’m posting this. I want entrepreneurs and CEO’s to get the deeper truth. As entrepreneurs, we like to find things out ourselves … READ FULL POST
Reprising article reprint from 2002 because it’s still relevant for companies who are just launching publicity campaigns for the first time. More “how to” tips for publicity. For support or customized help, contact us. … READ FULL POST
If you’re going to see the extraordinary film Vice, you’ve just got to first revisit the number America in West Side Story (staged 1957). I was shocked by its sad relevancy to our current (racist) immigration strife and urban displacement, ironically set to uptempo, cheery music. … READ FULL POST
I’m reprising this decades old article because it’s still very relevant . . . When I worked in the film & TV industry, we landed jobs by calling all of our colleagues to let them know we were available. I particularly remember the location scouts who … READ FULL POST
Branding is more than cute logos and taglines. It’s sometimes about building a new company or industry. Here’s one example from our collection: As a pioneer in promoting and bringing the Holistic Health Network to California in the 90’s (before the internet), Allison educated and … READ FULL POST
