As Development Director, Allison promoted children’s recordings, one of the newest “hot” segments in the music industry in that time period.
Allison worked with the President to initiate sales and marketing plans, gain entry to wholesale and retail markets, while creating, writing, and negotiating printing of press materials, promotions, collaterals, and advertising. She established standard company policies, business practices and procedures.
Allison undertook special projects including coordination of national tours for one of the company’s internationally known bands, including directing the booking agent and coordinating promotions. Responsibilities included compiling and managing the database to control over 500 active accounts where she developed a sales growth of 300% in her first year. And all this before the advent of the internet!