Songs & Company – Music Label

As Development Director, Allison promoted children’s recordings, one of the newest “hot” segments in the music industry in that time period. Allison worked with the President to initiate sales and marketing plans, gain entry to wholesale and retail markets, while creating, writing, and negotiating printing … READ FULL POST

Center for Aesthetic Dentistry

Dr. J. Bellen, of the Center for Aesthetic Dentistry worked with Allison’s marketing agency to re-frame his general dental practice into an exclusive  cosmetic practice. As Creative Director, Allison’s design and photography teams developed web and promotional materials that allowed the Center to simplify the services offered, … READ FULL POST

Renaissance Entrepreneurship Center – Training & Consulting

Renaissance is an entrepreneurial training center where Allison provides one-on-one marketing & communication consulting and instruction to start-up and incubating companies teaching them practical marketing techniques, strategies, tools and offering resources to help these growing companies generate income from marketing activities. Student comments: “Thanks so much … READ FULL POST

Schulberg MediaWorks – Ad Agency

As an Agency Producer, Allison produced successful infomercial campaigns for broadcast television aligning her experience in entertainment with marketing in this unique media form for SMW. Allison handled creative development of television production, product treatments, concepts, and project planning with clients and contributed to preparation and … READ FULL POST

EnterChange – Outplacement Firm

As the firm’s consulting Marketing Director, Allison developed marketing strategy for Bay Area offices of this outplacement firm with the CEO’s mission of putting this company ‘on the map’.In addition to strategy, she supervised complete  implementation, local branding for multiple offices, intra-office communications, conceptualized and … READ FULL POST

Interplan, Inc. –  a Health Benefits Corporation

Interplan’s Marketing & Sales Director felt the sales staff needed improved sales messages to increase revenues. Interplan offered HMO & pharmacy benefits plans for large multinational corporations and institutions. Working with their Marketing Director, expert teams at Allison Bliss Consulting’s marketing agency conducted market research … READ FULL POST

UCSF: Asthma Clinical Research Center

The Asthma Clinical Research Center, part of a large University of California hospital conducting medical research, needed to recruit patients for ethical research studies to help find cures for a common disease. Recruiting is, of course, a marketing and communications task. Allison Bliss Consulting worked with … READ FULL POST