EnterChange – Outplacement Firm

As the firm’s consulting Marketing Director, Allison developed marketing strategy for Bay Area offices of this outplacement firm with the CEO’s mission of putting this company ‘on the map’.In addition to strategy, she supervised complete  implementation, local branding for multiple offices, intra-office communications, conceptualized and supervised writing and design for all marketing materials, signage, advertising, promotion, events, mailing list development, hiring and supervision of temps for marketing tasks, plus related activities with full budgetary management.

Allison accomplished execution of this one year marketing plan in just nine months, having built the firm’s branding to meet company goals, all before the advent of social media.


“…Sun Microsystems enjoys receiving our mailing and says that we have the best marketing literature they’ve seen in terms of being timely, informative and pertinent to issues of interest…”– Rosemary Lynch, Change Management Consultant, EnterChange, Inc.

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