Interplan's Marketing & Sales Director felt the sales staff needed improved sales messages to increase revenues. Interplan offered HMO & pharmacy benefits plans for large multinational corporations and institutions. Working with their Marketing Director, expert teams at Allison Bliss Consulting's marketing agency conducted market research to clarify how the organization's services were deeply valued.
Under Allison's strategic direction, writing and design teams from her agency completely redeveloped the organization's marketing communications materials for the 3 divisions of the organization, producing a family of materials from trade show booths to brochures and advertising resulting in successfully clarified messaging with improvement of the corporate image and significant subsequent sales increases, all before the advent of social media.
The company was successfully sold after our tenure of service for their marketing director.
“We had the most creative trade show exhibit of anyone at this show...around 200 solid leads...” - Dayle Buchman, Director of Marketing & Sales Support, Interplan Health Group