The Asthma Clinical Research Center, part of a large University of California hospital conducting medical research, needed to recruit patients for ethical research studies to help find cures for a common disease. Recruiting is, of course, a marketing and communications task. Allison Bliss Consulting worked with the Chief of Medicine to create a strategic marketing plan, creative writing, photography and design production of educational materials for patients and media and a methodology for a database to expedite the center’s recruitment procedures.