Startup From The Ground Up

I wanted to share a book I find valuable for both startups and entrepreneurs called  “Startup From The Ground Up”.

Author Cynthia Kocialski brings reconnaissance from big business to new startups. Our agency exactly supports that mission: “putting wings on your dreams”. We’re honored to share this symbiotic purpose and  Cynthia’s wisdom in helping companies launch visions into reality.

To honor Cynthia stopping for stopping  by and visiting our blog on her book tour  (Sept. 5, 2011) we’re featuring Cynthia’s article “Why Big Customers Resist Doing Business with Start-Ups” in hopes it shaves years off a startups growth cycle (and frustration level).

There are many people who dream of being an entrepreneur, but most don’t know how to realize their dream. New businesses don’t fail because companies are unable to build a product or offer a service; they fail because the business factors needed to bring that product into the market are either neglected or ignored.

“Startup from the Ground Up” provides practical advice for how to get an entrepreneur gets moving down the right path and thinking in the right direction with practical tips, strategies, techniques and stories on how to transform an idea into a company. It shows the entrepreneur which business factors should be given their focus and attention in the beginning years of the new business.

About the Author

Cynthia Kocialski is the founder of three tech companies. What makes her unique is that she has experienced many start-ups and seen them from the inside out, including the day-to-day trials and tribulations, not just the milestones and status presented to passive investors and outsiders.

In the past 15 years, she has been involved in dozens of start-ups and has served on various advisory boards. These companies have collectively returned billions of dollars to investors.

Cynthia has held various technical, marketing, and management positions at IBM and Matrox Electronics. Cynthia has engineering and mathematics degrees from the University of Rochester and the University of Virginia.

Startup from the Ground Up: Practical Insights for Entrepreneurs is available for purchase at:



You can visit her website at or leave her a comment or question below. If you need help launching your vision, give us a call to find out if we can help or visit our Marketing Services page for details and pricing. 510-879-7600 – or call Cynthia if she’s a better fit for your company!


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