For fun, I’m bringing you an update from a “trendwatching” report I follow to stay current for clients:
June 2010 | Long gone are the days when ‘online’ was synonymous with social isolation and loneliness. In fact, we’re now witnessing the exact opposite: technology is driving people to connect and meet up en masse with others, in the ‘real world’. It makes for an interesting, easily-digested trend, begging to be turned into new services for your customers.
As predicted by digital gurus more than a decade ago, hundreds of millions of people are now living large parts of their lives online (and lovin’ it!). However, this has not turned entire generations into homebound, anti-social zombies (another popular forecast). Au contraire: social media and mobile communications are fueling a MASS MINGLING that defies every cliché about diminished human interaction in our ‘online era’.
So (for now), forget a future in which the majority of consumers lose themselves in virtual worlds, with cities dying and kids never seeing the light of day; expect people to mingle and meet up like there’s no tomorrow. A definition:
MASS MINGLING | Thanks to the online revolution, hundreds of millions are now actively searching for, finding, connecting/signaling, and staying in touch with likeminded souls in the virtual world. Constant updates, GPS and mobile online access is now bringing this explosion of dating, networking, socializing and mingling to the real world domain.
Here’s what driving this trend, in more detail (If you have all day to read the entire ‘trendwatching‘ report, take a look here:) http://trendwatching.com/trends/massmingling/.
People love to connect:
If you’re ready to jump aboard the mass mingling train, but don’t know how to get started, we created a social media tool just for this purpose.
If you’re just messing around with Facebook and Twitter but need to know how to make it work or have us manage and ramp up your social media, we have the experts at our agency who handle that for you, too.
If you find this marketing trend briefing useful to your business, I invite you to subscribe to this blog and we’ll keep you posted on items we think are actually worth your time. Look at top right of page for subscribe button:
“Subscribe by Mail”
