CUSTOMIZED SOCIAL MEDIA TO FIT YOUR BUSINESS
Few Facts to Improve Your Social Media Results: Knowledge is Bliss
Spring of 2021
- Social media platforms, rules, offerings, and algorithms change frequently. Staying current provides you the most options to reach goals. For example, Organic reach declined to approx. 1.6%-2%. That means, if you have 1000 followers, only 16-20 people are possibly seeing your posts. Use low cost ads to compensate for lower organic reach.
- Be sure to create Facebook & Instagram Business Pages. Use videos to generate the highest (ranking) engagement. Suggested length for viewers is 1-3 minutes long.
- Avoid lazy ad tests. Do not boost posts! They have very low conversion and only target users online at the time! Facebook makes it easy for you to boost since it generates easy income for them, but boosted posts are not as effective as using the correct ad type to generate responses.
- Creating the correct ad types on Facebook & Instagram can boost organic reach and engagement if done with proper conversion strategy. (get advising from a marketing professional who directs & has measurement proof in social media)
- "Georgia Institute of Technology and Yahoo Labs confirms this trend. After looking at 1.1 million photos on Instagram, researchers found that photos that contain faces are 38% more likely to receive likes and 32% more comments." ** Comments increase your engagement stats which ultimately enables more people to see your posts. **(source: Hootsuite)
More Tested Techniques to Make Social Media Work
For businesses, non profits or other organizations, our teams have brought great results to clients. Our consultation will provide you tested techniques explaining what not to do, and what works to grow business, membership or other goals.
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"If you Power Surge Your Social Media (Twitter, Facebook and Linkedin) . . .
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