2012 Marketing Trends

Thanks to Trendwatch we can all stay ahead of the curve in marketing.

Whether you have a small, professional service business, or giant retail corporation, if you think these trends don’t affect you, look back at history!

Remember the “nesting” trend that gave rise to at-home internet use,home movies and more?

Those consumer trends in the market roll downhill to small businesses over time.

From “:12 Crucial Consumer Trends for  2012”
“In 2012 . . . more opportunities than ever for creative brands and entrepreneurs to deliver on changing consumer needs. . . ”

 

1.

 

Rolling out the red carpet for Chinese visitors.

(thanks! Starwood)

 

 (full explanation at Trendwatching)

2. DIY HEALTH

Apps to manage your own health

(thanks! Jawbone)

 

 

3. DEALER-CHIC

Getting the best deals, offering deals

(thanks! Amex)

 

 (full explanation at Trendwatching)

4. ECO-CYCOLOGY

Recycling, recommerce!

(thanks! Nike)

 

 

5. CASH-LESS

MasterCard and Google build new eco-system of payments, rewards and offers around new mobile technologies.

(thanks! Google)

 

(full explanation at Trendwatching)

6. BOTTOM OF THE URBAN PYRAMID

Global opportunities for brands catering to hundreds of millions of lower-income CITYSUMERS

(thanks!Pepsico)

 

 

7. IDLE SOURCING

Crowd based problem solving

(thanks! Streetbump)

 

 

8. FLAWSOME

Humanizing brands by exposing flaws

(thanks! Dominos)

 

 (full explanation at Trendwatching)

9. SCREEN CULTURE

Pervasive and interactive more than ever: touchscreen smartphones, tablets, and the ‘cloud’

(thanks! Sky & 82a)

 


10. RECOMMERCE

“Trading in” as the new buying.

(thanks! Amazon)


 

11. EMERGING MATURIALISM

Brands that push the boundaries. Expect frank, risqué or non-corporate products, services and campaigns

(thanks! Diesel)

 

12. POINT & KNOW

Instant visual information gratification

(thanks! Zappos)

 

 

Want the full report – or more than the briefing. Visit Trendwatching for more.”

 

www.AllisonBliss.Com Total Marketing Services. Teams of Specialists. Total Bliss.

 


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