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When to use ads, when advertising is not advised, how broadcast ads work, with demo of what makes these print & online ad examples work for Munchery & Here Comes The Guide.
READ FULL POSTCategory Archives: Advertising
Thanks to Trendwatch we can all stay ahead of the curve in marketing. Whether you have a small, professional service business, or giant retail corporation, if you think these trends don’t affect you, look back at history! Remember the “nesting” trend that gave rise to … READ FULL POST
Here’s a principle from my upcoming book on “Marketing That Fills the Soul”. This section I’ve cut from the book to only allow for my blog readers: PUTTING OUT TO THE UNIVERSE: THE CLARITY OF PROMOTION There is little doubt that by expressing what we … READ FULL POST
The Soul of Marketing: Sharing Wisdom looks at how our world’s great leaders use teaching to reach the masses, the same as we should with our marketing.
READ FULL POSTThis week we’re featuring our amazing client “One World Music” to showcase their demo video. We worked with the company’s creative director, Gary Muszinski, as well as stellar video editor and filmmaker Rick Wise, advising them how to strengthen the marketing points to show the … READ FULL POST
from my old blog: Saturday, April 5, 2008 I just read that Kaiser, the behemoth healthcare association in California, only signed up 100,000 new members last year. And that despite their fabulous ad campaign about ‘thriving’ using Allison Janney to voice over clever scripts about … READ FULL POST
from my old blog: Sunday, April 13, 2008 81% of consumers prefer to purchase from companies with a ‘green focus’. Don’t you prefer to do business with those kinds of companies? Of course, that concern is so top of mind for most of us now … READ FULL POST