When to use ads, when advertising is not advised, how broadcast ads work, with demo of what makes these print & online ad examples work for Munchery & Here Comes The Guide.
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article looks at social media’s influence on the “fear” of marketing, what has changed, and cautionary information from marketing & communications experts viewpoints.
READ FULL POSTMarketing Agency head & Marketing Coach Allison Bliss shares some of her favorite resources for smart entrepreneurs: from databases to cost-saving tips for mailing to innovative new techniques for marketing solutions.
READ FULL POSTHere’s a principle from my upcoming book on “Marketing That Fills the Soul”. This section I’ve cut from the book to only allow for my blog readers: PUTTING OUT TO THE UNIVERSE: THE CLARITY OF PROMOTION There is little doubt that by expressing what we … READ FULL POST
The Soul of Marketing: Sharing Wisdom looks at how our world’s great leaders use teaching to reach the masses, the same as we should with our marketing.
READ FULL POSTfrom my old blog: Saturday, April 5, 2008 I just read that Kaiser, the behemoth healthcare association in California, only signed up 100,000 new members last year. And that despite their fabulous ad campaign about ‘thriving’ using Allison Janney to voice over clever scripts about … READ FULL POST