Thanks to Xplane’s terrific video on Social Media for this information which I believe is changing our ‘world order’ in marketing communications. Here are my ‘clif notes’ but the full video can be seen here:
Here are my clif notes pullled from this video:
- print down 18%
- TV down 10%
- radio down 11%
- magazines down 14.8%
the number of unique visitors each month for major networks (ABC, NBC, CBS): 10 million
Meanwhile, digital advertising is growing rapidly:
- cel phone ads are up 18%
- internet ads are up 11%
The number of unique visitors each month on Social Media (YouTube, Facebook and MySpace):
If you want the full report, watch the video.
Take a look at our do-it-yourself action tool to show you how to get started on social media or get help from our free social media video or our do-it-for-you social media services.