I’ve noticed recently that people seem not so “fearful” of marketing. I think that may be partially due to the vast engagement in social media. Clients used to tell us; “I don’t know what to write about or what to say”. Now people will say anything on Facebook! I applaud that (well, most of it).
Is that really marketing?
Yes, it’s a start. Marketing is just about getting your products or service to market – finding those who need what you offer, then helping them find, understand the value, and purchase it. Marketing is not about tricking people or forcing people to do things they don’t want to do. Those “used car salesman” tactics are over, thankfully.
Social media certainly enables people to find or learn more about you or your offerings when handled correctly. It gives people or companies a chance to express ideas, opinions, share information, offer sales and stay current with clients, friends, trends or events. It’s even a great method for some companies to respond with customer service.
But it’s not the only strategy to use in marketing. That’s a huge mistake that I see many small businesses making! Just because it’s free and easy, doesn’t mean it’s the right strategy (or only tactic) for your business to properly market your offerings.
Marketing is part art and part science.
As an example, a strong video campaign might work for one company to educate customers about their products, while it wouldn’t work for another company. Why? Either that particular tactic is wrong for their market (science), or it was improperly crafted (art).
Because various strategic tactics are needed in marketing (from plans to websites, writing, design or other tactics), it’s far smarter and more cost effective for businesses to have all their marketing managed under one company.
That’s what a Marketing & Communications Agency offers:
- Intelligent Plans based on what actually works (science) created the right way (art)
- Getting Things DONE!
- Time & Cost Savings
- Experts in various specialties under one company (design, writing, web, etc.)
And more. Take a look at our short explanation here.
Need help for your business? Simply contact us to let us know what you need. If we can’t help you we probably know someone who can.