Marketing is Like Dating

from my old blog: Thursday, March 27, 2008

Marketing like Dating? Is it really crazy? Don’t you want to attract the relationships that are truly right for your business just the same as in your personal life?

If we’d apply the lessons we learned from dating to marketing, it would be just so much more effective. Using lessons to get to know someone (our market) or develop a friendship (business relationship) can be completely applicable towards getting more clients.


Because people are people, whether they’re making a purchase or dating you. We all want to have a great relationship with fun, commonality of values and sharing great moments in both our personal lives and in our businesses.

This article looks at some common problems that arise with easy solutions to consider.

In both business & dating, we struggle with common problems: “Wouldn’t it be easier if they already knew us, we didn’t have to prove ourselves?” or “Sometimes we just don’t know what to say — maybe it will be taken the wrong way.”

See, it’s the same in marketing as it is in dating. So, if our job in marketing is to authentically educate our clients, then many of the same rules and techniques apply. What do you think?

If you’re dating is going well, but you need marketing services, we’re standing by to help.

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