To many businesses, the process of a sales campaign is still such a mystery. I thought I’d try to clarify it a bit in this article:
Here’s a tip: for businesses that sell services, it’s critically important to build relationships, not just do impersonal advertising which is often too generic disallowing you from getting to know the people you’re selling to. I know it seems ‘easier’ to just place an ad and wait for the phone to ring, but it’s often such a waste of money for service businesses. (not all advertising, though. I have a client who’s publication brings huge rewards to their advertisers. It’s just that this ad strategy needs to be extremely well planned).
HOW DO I KNOW THIS WORKS?
Because I’ve made over a million dollars in sales last few years for one of my clients doing just this. It’s not a mystery, it’s just disciplined work, good notations so you don’t keep it all in your head, people skills on the phone (you get better with time, believe me!) and a great package priced fairly for the right market with outstanding promotional materials. It might take a week or 6 months, so start now and track your progress. I’d love to hear the techniques, ideas, helpful tips that you use for your particular market, too, since each market requires slightly different strategy.