Upcoming Changes to Facebook: A Simplified Summary

note: This post was written in 2011, but still has a bit of helpful information.

Facebook is now starting to make mondo changes to your (personal) “profile” and (business) “Page”.

Here’s my oversimplified summary from the most succinct expert, Mari Smith, to help prepare you.


Each person/page viewing your wall will see a *different* order of posts based on how fans are also engaging with your Page.

In other words, whether you are logged in to Facebook as your profile or your Page, when viewing any Page that you Like, the order of posts on the wall is determined by which of your friends also Like and engage with that Page and a few other factors.

You now will have the flexibility to interact with the other areas of Facebook as a Page (not just as a ‘personal’ profile).
• Get notifications when fans interact with your page or posts
• See activity from the pages you like in your news feed
• Like other pages and feature them on your page
• Make comments as your page on other pages

TIP: Admin View has now been changed to “Hidden Posts.” It does the same thing, though.



Photo viewer: Facebook introduced a new way to view photos anywhere on the platform.(yeah!)

Profile picture size: Previously, the max dimensions for Page profile photos was 200px wide by 600px high. This has been reduced to 180×540. (My profile pic is still rendering at the 200×600 dimensions even with the Upgrade. Likely this will change at some point). Your new page will allow for some layout of larger photos (if you want the advanced info, contact us!)

Tabs will now become navigation links which you can re-order and re-name: All tabs have disappeared and are now links on the left column. They are so much better for quick and easy visual navigating. Mari says she’s guessing there will be quite a drop in visits to these sub pages with them now being pushed over to the side.

Facebook says, “Navigation where people expect it. Navigation links are now on the left, just like on people’s profiles.” You can see example of where Mari has changed a tab to read “facebook resources” here:

TIP: Place your welcome/landing tab at the very bottom so new visitors to your page will automatically see the full list of your navigation links.


There are hundreds more changes, but many are intuitive and you’ll probably be able to figure them out. If not, let us help you with our various Social Media Services. 

Those who don’t change to the new Facebook will be automatically be changed in March 2012 so it’s not a bad idea to get up to speed now! Need help? Contact us to put our Social Media Managers to work for you!





Allison Bliss Consulting: 510-879-7600  







Upcoming Changes to Facebook: A Simplified Summary — 2 Comments

  1. Thanks, Allison!

    as usual, you’re a step ahead in preparing and planning for what’s coming (whether we like it or not).
    This post was akin to lighting that single candle rather than cursing the darkness.
    Every change Facebook puts in lately tends to feel like somebody re-arranged your furniture during the day while you were away at work. A little explanation doth go a long way.

    thanks again,

  2. You’re so welcome, Ian. Your reply rather typifies the comments I’ve received from others via email, phone, etc. It’s frustrating to keep up with these changes, but there may be a few new things we like, too. Appreciate your comment! – Allison

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