WHAT IS MARKETING?
Successful marketing is an integrated system of strategies, tools, tactics, pricing, outreach and everything that helps your market find you. This blog contains examples of a few strategies and tactics.
That’s why you’ll see a vast assortment of information in this blog.
Our services offer comprehensive solutions . . .
Allison Bliss, Director of Oakland Marketing Agency “Allison Bliss Consulting” offers visitors articles, tips, and tools for both established businesses (over 10 years) and entrepreneurs to help them increase profits, save time and grow business.
The agency’s Marketing & Communications Services offer customized projects with teams of specialists. Our affordable and high value marketing services and programs range from Social Media to video, SEO, writing, design and more – all in one agency affording you time and money savings.
After all, ignorance is expensive, but “Knowledge is Bliss.“
note: This post was written in 2011, but still has a bit of helpful information. Facebook is now starting to make mondo changes to your (personal) “profile” and (business) “Page”. Here’s my oversimplified summary from the most succinct expert, Mari Smith, to help prepare you. … READ FULL POST
This month, I’m seeking your best ideas to help businesses attract clients they love. Why? Because those are the most fun to work with and usually the most profitable, too! I’m presenting on this topic over the next few months and want to include … READ FULL POST
I’m bringing back this decade old (non-religious) post because it seems more important than ever now. May this calm your fragmented, multi-directional, “social-everything” marketing efforts back to the core of our “prime directive” – enabling clients to obtain the brilliance you offer. “Marketing as a … READ FULL POST
Thanks to Cynthia Kocialski for her guest post today; “Why Big Customers Resist Doing Business with Start-Ups”. When we find a symbiotic author with the business acumen, we like to share her wisdom in hopes it helps our clients and readers attain their goals more … READ FULL POST
I wanted to share a book I find valuable for both startups and entrepreneurs called “Startup From The Ground Up”. Author Cynthia Kocialski brings reconnaissance from big business to new startups. Our agency exactly supports that mission: “putting wings on your dreams”. We’re honored to … READ FULL POST
Marketing & Communications Services for Entrepreneurs or Startups: Affordable, High-Value Programs to Get It Done all at one full- service agency (Social Media Management, SEO, Websites/Blogs, Design, Writing, Strategic Marketing Planning, Publicity and more!)! 510-879-7600.READ FULL POST
Marketing as we know it is over. Done. Finito. People the world over are bored and spammed to the brink of tears. But there is good news: There’s a better way to connect with precisely those you wish to reach . . . and it … READ FULL POST
There is a special “help” gene in people who are brave enough to run service businesses. These businesses come in all sizes and flavors, from auto repair to psychotherapy, teaching to dentistry, financial wizards to farmers. GIFT FOR SERVICE BUSINESSES In honor of service … READ FULL POST
In the decades I’ve helped clients build businesses, I find that issues of self-confidence, trust, deservability, self-worth, fear of rejection or conflict, and feeling like a fraud cloud the ability of many, many leaders to succeed. Leaders in business often have great services or products … READ FULL POST
Thanks to Cindy King of Social Media Examiner for this terrific guest post. ♦♦♦ Do you want to know the secrets to successful blogging? Of course the best blogs are built on top of outstanding content. This draws readers in and keeps them engaged. … READ FULL POST
The oversimplified answer to managing your marketing time is to pick strategies that fit the goals of your business. Strategies are different for those in business under 5 years (generally growth mode), 5-10 years (refinement of service, marketing, operations and finance) and over 10 years … READ FULL POST
Why does a company need a business plan if they’re already in business? I’m asked this question by clients, students and business owners almost daily. Honestly, you don’t need a plan if you: Know where you’re going and you’re achieving all you want or earning … READ FULL POST
With our endless ‘to do’ lists, it’s sometimes critically important to be reminded why we started our businesses, what our higher goals are besides just generating income – how to shoot for the moon! In fact, that’s why we created our “Walk with Bliss: Idea … READ FULL POST
Just this tiny bit of knowledge should protect you from one of those smarmy emails about SEO (search engine optimization – or getting top of Google). . . If you’ve received a “personal” email from someone saying they noticed your website wasn’t top of Google … READ FULL POST
Our agency’s media partner Susan Harrow — a respected media coach & PR expert — has helped her clients appear on… * The Oprah Winfrey Show * 60 Minutes * CNN * Good Morning America * Larry King Live * and tons more… Susan herself … READ FULL POST
While working in television & film, I learned from some great masters how to visually tell stories and captivate audiences. Crossing into different media like business (print, internet or even social media), the lessons blur when that movie screen separating actors from audience – is … READ FULL POST
Seeking innovative and award-winning Marketing & Communications experts globally, Better Business Focus magazine (based in the United Kingdom) interviewed Allison Bliss, Director of Allison Bliss Consulting, a Bay Area Marketing Agency, to provide perspective on business trends for 2011. Particularly impressed with the agency’s innovative … READ FULL POST