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Marketing & Communications Agency

WHAT IS MARKETING?

Successful marketing is an integrated system of strategies, tools, tactics, pricing, outreach and everything that helps your market find you. This blog contains examples of a few strategies and tactics.

That’s why you’ll see a vast assortment of information in this blog.

Our services offer comprehensive solutions . . .

ali photoAllison Bliss, Director of Oakland Marketing Agency “Allison Bliss Consulting” offers visitors articles, tips, and tools for both established businesses (over 10 years) and entrepreneurs to help them increase profits, save time and grow business.

The agency’s Marketing & Communications Services offer customized projects with teams of specialists. Our affordable and high value marketing services and programs range from Social Media to  video, SEO, writing, design and more – all in one agency affording you time and money savings.

After all, ignorance is expensive, but “Knowledge is Bliss.

Contact Allison Bliss Consulting for details, estimates or service.   415-806-5600 

Video with a Purpose

This week we’re featuring our amazing client “One World Music” to showcase their demo video. We worked with the company’s creative director, Gary Muszinski, as well as stellar video editor and filmmaker Rick Wise, advising them how to strengthen the marketing points to show  the … READ FULL POST

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Sales & Social Media

Joanne Black comments on social media and human interaction from a sales perspective.

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Will Ferrell on Healthcare

Love this. Will Ferrell on healthcare: http://bit.ly/SDvwI … READ FULL POST

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Marketing & Communications Agency

MARKETING & COMMUNICATIONS SERVICES, articles, tips, and tools for both established businesses (over 10 years) and entrepreneurs to help them increase profits, save time and grow business.

Customized projects with TEAMS OF SPECIALISTS as well as affordable and high value marketing programs – from Social Media to SEO, writing, design and more. 510-879-7600 https://allisonbliss.sitedistrict.com/contact

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“Converting Web Traffic Into Sales”

tips to convert web visitors to sales: resources on affiliates, shopping carts and more.

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The Top Social Media Tool

notice on social media action tool to put Twitter, Linked in and other platforms to work for your marketing.

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Biggest Entrepreneurial Asset: Marketing Coach

from my old blog: Saturday, August 25, 2007 What is it that an entrepreneur needs help with the most once their service or product is developed? I’ve found that it’s marketing–getting their baby out the door. It took me 10 years of helping business owners … READ FULL POST

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Marketing Issues That Reduce Earning Potential

from my old blog: Monday, August 27, 2007 Having started my career as a musician, then an actor, director & stage manager, it took a debilitating car accident to get me into marketing. I’d always managed businesses during school so thought I’d finally use what … READ FULL POST

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Getting Results in our Own Time

from my old blog: 2006 I’ve learned this same lesson at least a thousand times. Good business (no matter what you offer) is really allowing clients to get results in their own time, not in our own time. When we force it, the result gets … READ FULL POST

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Sell Your Difference, Stand Out

from my old blog: Thursday, August 30, 2007 It takes years to deeply gain insight into our differences, our positioning & our branding in business. There are actual stages a business undergoes in this evolution. 1. We launch our company and want to be everything … READ FULL POST

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Marketing is like Gardening

from my old blog: Friday, August 31, 2007 If you can grow a plant, you can do your own marketing. As I tend the heat-wilted flowers in my garden, I am reminded that marketing skills are so similar: 1. If you plant an idea, or … READ FULL POST

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Is Publicity All It’s Cracked Up to Be?

from my old blog: Tuesday, September 4, 2007 Again I got a call to do some publicity for a colleague’s client. Why? Because often people think marketing is just publicity, that getting your name in print will create that tipping point to make a company … READ FULL POST

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When You Need Help Right Now: a Marketing Coach!

from my old blog: 2006 I’ve noticed that a Marketing Coach is most helpful when someone needs an answer RIGHT NOW and can respond when they’re stuck on an issue. One of my clients, a massage therapist, is opening a new wellness center expanding her … READ FULL POST

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An easy shopping cart, ecommerce marketing tip

from my old blog: Tuesday, September 18, 2007 Often I find clients completely confused about ecommerce and shopping carts. They want to know if the steps of the purchase need to be built onto their own site, not always grasping that it’s all built on … READ FULL POST

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Is Word of Mouth All You Need?

from my old blog: Saturday, October 13, 2007 “I get all my business from word of mouth”. That’s what I hear so often from business owners who just aren’t telling the truth. Well, not the whole truth, anyway. In fact, while word of mouth is … READ FULL POST

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Making a Sale is a Simple Process

from my old blog: Tuesday, November 13, 2007 To many businesses, the process of a sales campaign is still such a mystery. I thought I’d try to clarify it a bit in this article: https://allisonbliss.sitedistrict.com/newsletter/archives/sales-a-simple-process.htm. Here’s a tip: for businesses that sell services, it’s critically … READ FULL POST

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Building a list of Great Potential Clients

from my  old blog: Monday, January 7, 2008 (I’d add social media to this list now in 2009) One of the hardest marketing chores for many businesses is building a list of great ‘target prospects’ or potential clients to whom one wants to sell one’s … READ FULL POST

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Marketing is Like Dating

from my old blog: Thursday, March 27, 2008 Marketing like Dating? Is it really crazy? Don’t you want to attract the relationships that are truly right for your business just the same as in your personal life? If we’d apply the lessons we learned from … READ FULL POST

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Great Ad Campaigns Aren’t Enough

from my old blog: Saturday, April 5, 2008 I just read that Kaiser, the behemoth healthcare association in California, only signed up 100,000 new members last year. And that despite their fabulous ad campaign about ‘thriving’ using Allison Janney to voice over clever scripts about … READ FULL POST

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