WHAT IS MARKETING?
Successful marketing is an integrated system of strategies, tools, tactics, pricing, outreach and everything that helps your market find you. This blog contains examples of a few strategies and tactics.
That’s why you’ll see a vast assortment of information in this blog.
Our services offer comprehensive solutions . . .
Allison Bliss, Director of Oakland Marketing Agency “Allison Bliss Consulting” offers visitors articles, tips, and tools for both established businesses (over 10 years) and entrepreneurs to help them increase profits, save time and grow business.
The agency’s Marketing & Communications Services offer customized projects with teams of specialists. Our affordable and high value marketing services and programs range from Social Media to video, SEO, writing, design and more – all in one agency affording you time and money savings.
After all, ignorance is expensive, but “Knowledge is Bliss.“
This week we’re featuring our amazing client “One World Music” to showcase their demo video. We worked with the company’s creative director, Gary Muszinski, as well as stellar video editor and filmmaker Rick Wise, advising them how to strengthen the marketing points to show the … READ FULL POST
MARKETING & COMMUNICATIONS SERVICES, articles, tips, and tools for both established businesses (over 10 years) and entrepreneurs to help them increase profits, save time and grow business.
Customized projects with TEAMS OF SPECIALISTS as well as affordable and high value marketing programs – from Social Media to SEO, writing, design and more. 510-879-7600 https://allisonbliss.sitedistrict.com/contactREAD FULL POST
from my old blog: Saturday, August 25, 2007 What is it that an entrepreneur needs help with the most once their service or product is developed? I’ve found that it’s marketing–getting their baby out the door. It took me 10 years of helping business owners … READ FULL POST
from my old blog: Monday, August 27, 2007 Having started my career as a musician, then an actor, director & stage manager, it took a debilitating car accident to get me into marketing. I’d always managed businesses during school so thought I’d finally use what … READ FULL POST
from my old blog: Thursday, August 30, 2007 It takes years to deeply gain insight into our differences, our positioning & our branding in business. There are actual stages a business undergoes in this evolution. 1. We launch our company and want to be everything … READ FULL POST
from my old blog: Tuesday, September 4, 2007 Again I got a call to do some publicity for a colleague’s client. Why? Because often people think marketing is just publicity, that getting your name in print will create that tipping point to make a company … READ FULL POST
from my old blog: 2006 I’ve noticed that a Marketing Coach is most helpful when someone needs an answer RIGHT NOW and can respond when they’re stuck on an issue. One of my clients, a massage therapist, is opening a new wellness center expanding her … READ FULL POST
from my old blog: Tuesday, September 18, 2007 Often I find clients completely confused about ecommerce and shopping carts. They want to know if the steps of the purchase need to be built onto their own site, not always grasping that it’s all built on … READ FULL POST
from my old blog: Tuesday, November 13, 2007 To many businesses, the process of a sales campaign is still such a mystery. I thought I’d try to clarify it a bit in this article: https://allisonbliss.sitedistrict.com/newsletter/archives/sales-a-simple-process.htm. Here’s a tip: for businesses that sell services, it’s critically … READ FULL POST
from my old blog: Monday, January 7, 2008 (I’d add social media to this list now in 2009) One of the hardest marketing chores for many businesses is building a list of great ‘target prospects’ or potential clients to whom one wants to sell one’s … READ FULL POST
from my old blog: Thursday, March 27, 2008 Marketing like Dating? Is it really crazy? Don’t you want to attract the relationships that are truly right for your business just the same as in your personal life? If we’d apply the lessons we learned from … READ FULL POST
from my old blog: Saturday, April 5, 2008 I just read that Kaiser, the behemoth healthcare association in California, only signed up 100,000 new members last year. And that despite their fabulous ad campaign about ‘thriving’ using Allison Janney to voice over clever scripts about … READ FULL POST