from my old blog: Thursday, March 27, 2008 Marketing like Dating? Is it really crazy? Don’t you want to attract the relationships that are truly right for your business just the same as in your personal life? If we’d apply the lessons we learned from … READ FULL POST

from my old blog: Saturday, April 5, 2008 I just read that Kaiser, the behemoth healthcare association in California, only signed up 100,000 new members last year. And that despite their fabulous ad campaign about ‘thriving’ using Allison Janney to voice over clever scripts about … READ FULL POST

from my old blog: Sunday, April 13, 2008 81% of consumers prefer to purchase from companies with a ‘green focus’. Don’t you prefer to do business with those kinds of companies? Of course, that concern is so top of mind for most of us now … READ FULL POST

from my old blog: Tuesday, August 5, 2008 We all know that our tendency to open email from those we don’t know has lessened over the years. Here’s a study from Jupiter Research showing an alarming fact: “22% of e-mail users said they use social … READ FULL POST

Friday, August 8, 2008 Twenty years in business and I still find myself in the ‘entrepreneur’s dilemma’ – I have the time to make changes to my website, but not the money. Or when I have money pouring in, I’ve no time to improve my … READ FULL POST

from my old blog: Wednesday, September 24, 2008 I think I’ve found the ‘real’ secret to marketing: it’s about clarifying exactly what we offer and who we really want to attract, NOT just how many dollars we want to earn. In fact, earnings are not … READ FULL POST

from my old blog: Sunday, October 26, 2008 I wonder if this radical shift in our economy recently can force us to shift our business models a bit? My colleague, Sasha Sabbeth, a Leadership Soul CoachTM in the Bay Area, recently suggested some of the … READ FULL POST

from my old blog: Tuesday, December 2, 2008 I love this hilarious email from a national organization in my industry (below). It’s how we all feel in a recession even though few will admit it: are we just untalented, unworthy of success, offer products or … READ FULL POST

from our old blog: Thursday, December 11, 2008 I was inspired to share this beautiful ‘marketing message’ written by my friend Claudia Ruiz, a popular blogger for Columbia’s national newspaper. Claudia has educated me a bit about how drugs have ruined her beautiful country (part … READ FULL POST

Here are a few seasonal marketing tips to kick start your business: 1. Early fall and January are two of the two best times to get new clients, launch new marketing initiatives or get ‘mailers, notices, alerts, social media campaigns or other marketing communications materials … READ FULL POST

from my old blog: Wednesday, February 4, 2009 In case you’re wondering how to express your love on Valentine’s day: Love is chocolate. Just ask the Buddhist monks who make Intentional Chocolate™. Intentional Chocolate™ is focused on shifting the way humans relate to food by … READ FULL POST

Proper way to do publicity

from my old blog: Friday, July 31, 2009 WHAT IS YOUR EXPERIENCE? What is your experience on the value of Social Media to your company (linked in, twitter, facebook, etc.)? I’ll share a tally of what I deduce from people’s responses here if you participate. … READ FULL POST

You can either make social media work for you, or spend days of wasted time trying to figure it out.I chose the latter til I really focussed on it. I used to laugh at all the time people spent tweetting & chirping useless information until … READ FULL POST

Thursday, August 6, 2009 Let’s separate fact from fictional hot air about social media. Is it worth the time you invest in it? I get at least 4 invitations daily to learn how so-called experts manipulate SM to gain business, but when pressed find out … READ FULL POST