Is Publicity All It’s Cracked Up to Be?

from my old blog: Tuesday, September 4, 2007 Again I got a call to do some publicity for a colleague’s client. Why? Because often people think marketing is just publicity, that getting your name in print will create that tipping point to make a company … READ FULL POST

Great Ad Campaigns Aren’t Enough

from my old blog: Saturday, April 5, 2008 I just read that Kaiser, the behemoth healthcare association in California, only signed up 100,000 new members last year. And that despite their fabulous ad campaign about ‘thriving’ using Allison Janney to voice over clever scripts about … READ FULL POST

Using Drugs Supports War

from our old blog: Thursday, December 11, 2008 I was inspired to share this beautiful ‘marketing message’ written by my friend Claudia Ruiz, a popular blogger for Columbia’s national newspaper. Claudia has educated me a bit about how drugs have ruined her beautiful country (part … READ FULL POST