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Love this. Will Ferrell on healthcare: http://bit.ly/SDvwI … READ FULL POST
Category Archives: Publicity
from my old blog: Tuesday, September 4, 2007 Again I got a call to do some publicity for a colleague’s client. Why? Because often people think marketing is just publicity, that getting your name in print will create that tipping point to make a company … READ FULL POST
from my old blog: Saturday, October 13, 2007 “I get all my business from word of mouth”. That’s what I hear so often from business owners who just aren’t telling the truth. Well, not the whole truth, anyway. In fact, while word of mouth is … READ FULL POST
from my old blog: Saturday, April 5, 2008 I just read that Kaiser, the behemoth healthcare association in California, only signed up 100,000 new members last year. And that despite their fabulous ad campaign about ‘thriving’ using Allison Janney to voice over clever scripts about … READ FULL POST
from our old blog: Thursday, December 11, 2008 I was inspired to share this beautiful ‘marketing message’ written by my friend Claudia Ruiz, a popular blogger for Columbia’s national newspaper. Claudia has educated me a bit about how drugs have ruined her beautiful country (part … READ FULL POST
from my old blog: Wednesday, February 4, 2009 In case you’re wondering how to express your love on Valentine’s day: Love is chocolate. Just ask the Buddhist monks who make Intentional Chocolate™. Intentional Chocolate™ is focused on shifting the way humans relate to food by … READ FULL POST