New Rules for Endorsements

“Customers typically experience relief of pain in 2 hours” is no longer a legally allowed endorsement (testimonials) by advertisers. The FTC introduced new rulings in December 2009 affecting bloggers, celebrity endorsements and the use of testimonials to promote products (or businesses). I’m outlining a few … READ FULL POST

“Tripling Income in One Day”

“Tripling Income: We’re So Lucky” Do you find that the New Year brings an onslaught of those events or messages from people, all about “setting one’s intentions towards success”? I love those, because I think it’s so critical to step away from our daily chores … READ FULL POST