from my old blog: Monday, August 27, 2007 Having started my career as a musician, then an actor, director & stage manager, it took a debilitating car accident to get me into marketing. I’d always managed businesses during school so thought I’d finally use what … READ FULL POST
from my old blog: 2006 I’ve learned this same lesson at least a thousand times. Good business (no matter what you offer) is really allowing clients to get results in their own time, not in our own time. When we force it, the result gets … READ FULL POST
from my old blog: Thursday, August 30, 2007 It takes years to deeply gain insight into our differences, our positioning & our branding in business. There are actual stages a business undergoes in this evolution. 1. We launch our company and want to be everything … READ FULL POST
from my old blog: Friday, August 31, 2007 If you can grow a plant, you can do your own marketing. As I tend the heat-wilted flowers in my garden, I am reminded that marketing skills are so similar: 1. If you plant an idea, or … READ FULL POST
from my old blog: 2006 I’ve noticed that a Marketing Coach is most helpful when someone needs an answer RIGHT NOW and can respond when they’re stuck on an issue. One of my clients, a massage therapist, is opening a new wellness center expanding her … READ FULL POST
from my old blog: Tuesday, September 18, 2007 Often I find clients completely confused about ecommerce and shopping carts. They want to know if the steps of the purchase need to be built onto their own site, not always grasping that it’s all built on … READ FULL POST
from my old blog: Saturday, October 13, 2007 “I get all my business from word of mouth”. That’s what I hear so often from business owners who just aren’t telling the truth. Well, not the whole truth, anyway. In fact, while word of mouth is … READ FULL POST
from my old blog: Tuesday, November 13, 2007 To many businesses, the process of a sales campaign is still such a mystery. I thought I’d try to clarify it a bit in this article: https://allisonbliss.comnewsletter/archives/sales-a-simple-process.htm. Here’s a tip: for businesses that sell services, it’s critically … READ FULL POST
from my old blog: Monday, January 7, 2008 (I’d add social media to this list now in 2009) One of the hardest marketing chores for many businesses is building a list of great ‘target prospects’ or potential clients to whom one wants to sell one’s … READ FULL POST
from my old blog: Thursday, March 27, 2008 Marketing like Dating? Is it really crazy? Don’t you want to attract the relationships that are truly right for your business just the same as in your personal life? If we’d apply the lessons we learned from … READ FULL POST