Allison

It’s Hard Enough Being an Entrepreneur. Here’s a way to simplify it!
A database allows you to make smarter decisions! It’s a critical marketing tool that helps you find, sort, track & measure what’s working and what’s not. Once you know what works, you can earn more profits!
Already have a database?
This article includes exact fields to set up to ensure you’re getting accurate marketing measurements.
[click title for details]
READ FULL POSTarticle looks at social media’s influence on the “fear” of marketing, what has changed, and cautionary information from marketing & communications experts viewpoints.
READ FULL POST
how businesses thank clients, staff and teams along with great resources we recommend.
READ FULL POST
Here are our best tips to make enews campaigns work as part of your overall marketing: What to Write, How to Select an Email Sending Program, Databases, Branded Designs, Whitelisting, Building Your List and more . . .
READ FULL POST
Where do ingenious ideas come from in business, science, art or life? I believe listening to our intuition is a primary intelligence, and reason is only secondary justification. Here’s how we’ve put this into use this month for some very worthy clients you may … READ FULL POST

I’m drowning in news about neuroscience in business these days. Here’s some insight and opinions, and our usual helpful tips below. While I’ve been taking people on “Walks With Bliss” for years, it wasn’t until I’d guided dozens of clients through transformative realizations or changes … READ FULL POST

author Dharmesh Shah takes a humorous look at top comments startups do NOT share with their VC’s in this business growth and marketing blog.
READ FULL POSTA powerful and inspired way to deliver any marketing communications (or message) created by Betty Lucas of Lucas Hooping. Watch, learn, and be entertained!
READ FULL POSTAny business that’s really trying hard enough tends to develop these common issues at some point: employees not living up to expectations, revenue streams dwindling, operational lack of efficiencies in specific areas, slowdown in productivity or teams tangling in red tape, or just those things … READ FULL POST