As an Agency Producer, Allison produced successful infomercial campaigns for broadcast television aligning her experience in entertainment with marketing in this unique media form for SMW. Allison handled creative development of television production, product treatments, concepts, and project planning with clients and contributed to preparation and … READ FULL POST
Allison
As the firm’s consulting Marketing Director, Allison developed marketing strategy for Bay Area offices of this outplacement firm with the CEO’s mission of putting this company ‘on the map’.In addition to strategy, she supervised complete implementation, local branding for multiple offices, intra-office communications, conceptualized and … READ FULL POST
Allison co-founded, served on the Board of Directors and functioned as Marketing Director developing, creating and implementing strategic marketing planning, advertising and promotions for this start-up company, a lighting sales/rental/service company for film, television and corporate clients. Working with the President, she established the corporate … READ FULL POST
Reply
I’m reprising this decades old article because it’s still very relevant . . . When I worked in the film & TV industry, we landed jobs by calling all of our colleagues to let them know we were available. I particularly remember the location scouts who … READ FULL POST
Interplan’s Marketing & Sales Director felt the sales staff needed improved sales messages to increase revenues. Interplan offered HMO & pharmacy benefits plans for large multinational corporations and institutions. Working with their Marketing Director, expert teams at Allison Bliss Consulting’s marketing agency conducted market research … READ FULL POST
Marketing Communications Resume: Allison Bliss Media, and Events Specialist Marketing Director, Marketing Communications, … READ FULL POST
Branding is more than cute logos and taglines. It’s sometimes about building a new company or industry. Here’s one example from our collection: As a pioneer in promoting and bringing the Holistic Health Network to California in the 90’s (before the internet), Allison educated … READ FULL POST
When to use ads, when advertising is not advised, how broadcast ads work, with demo of what makes these print & online ad examples work for Munchery & Here Comes The Guide.
READ FULL POST
Throughout history people have known “Solvatur Ambulando: It’s solved by walking”. This post looks at some of the concepts and perceptions about why we solve problems walking.
READ FULL POST