In our “new normal” during this Covid-19 era, we are forced to rethink our life, work, careers and obligations. IN THIS ECONOMY Many employees are laid off and considering the option to start a business. Various existing businesses are pivoting to revise their offerings, … READ FULL POST
This article witten by CJ Hirschfield during her long tenure as the “Queen Fairy” (Executive Director) of Children’s Fairyland in Oakland Last week I came across the script that was used when Fairyland’s train used to venture through Lakeside Park, before it was permanently brought … READ FULL POST
Small businesses often don’t understand the vast time & cost saving value of full service companies, mistakenly believing specialization is crucial. Tony Robbins comments; “Most people have been in their profession so long …they only know how to perform in the industry as it is. … READ FULL POST
It’s true. I really did. I’ll tell you how below. I know you’ll be suspicious of this. You should!! That is exactly why I’m posting this. I want entrepreneurs and CEO’s to get the deeper truth. As entrepreneurs, we like to find things out ourselves … READ FULL POST
Reprising article reprint from 2002 because it’s still relevant for companies who are just launching publicity campaigns for the first time. More “how to” tips for publicity. For support or customized help, contact us. … READ FULL POST
If you’re going to see the extraordinary film Vice, you’ve just got to first revisit the number America in West Side Story (staged 1957). I was shocked by its sad relevancy to our current (racist) immigration strife and urban displacement, ironically set to uptempo, cheery music. … READ FULL POST
As Development Director, Allison promoted children’s recordings, one of the newest “hot” segments in the music industry in that time period. Allison worked with the President to initiate sales and marketing plans, gain entry to wholesale and retail markets, while creating, writing, and negotiating printing … READ FULL POST
Dr. J. Bellen, of the Center for Aesthetic Dentistry worked with Allison’s marketing agency to re-frame his general dental practice into an exclusive cosmetic practice. As Creative Director, Allison’s design and photography teams developed web and promotional materials that allowed the Center to simplify the services offered, … READ FULL POST
Renaissance is an entrepreneurial training center where Allison provides one-on-one marketing & communication consulting and instruction to start-up and incubating companies teaching them practical marketing techniques, strategies, tools and offering resources to help these growing companies generate income from marketing activities. Student comments: “Thanks so much … READ FULL POST
As a freelance Producer, Production Manager, Director, Allison provided production services for major Hollywood feature films, independent films, commercials, music videos, corporate training films, concerts, broadcast television and live events on over 10,000 projects. She hired and coordinated up to 200 new professionals each day … READ FULL POST