from my old blog: Saturday, October 13, 2007 “I get all my business from word of mouth”. That’s what I hear so often from business owners who just aren’t telling the truth. Well, not the whole truth, anyway. In fact, while word of mouth is … READ FULL POST
from my old blog: Tuesday, November 13, 2007 To many businesses, the process of a sales campaign is still such a mystery. I thought I’d try to clarify it a bit in this article: https://allisonbliss.comnewsletter/archives/sales-a-simple-process.htm. Here’s a tip: for businesses that sell services, it’s critically … READ FULL POST
from my old blog: Monday, January 7, 2008 (I’d add social media to this list now in 2009) One of the hardest marketing chores for many businesses is building a list of great ‘target prospects’ or potential clients to whom one wants to sell one’s … READ FULL POST
from my old blog: Thursday, March 27, 2008 Marketing like Dating? Is it really crazy? Don’t you want to attract the relationships that are truly right for your business just the same as in your personal life? If we’d apply the lessons we learned from … READ FULL POST
from my old blog: Saturday, April 5, 2008 I just read that Kaiser, the behemoth healthcare association in California, only signed up 100,000 new members last year. And that despite their fabulous ad campaign about ‘thriving’ using Allison Janney to voice over clever scripts about … READ FULL POST
from my old blog: Sunday, April 13, 2008 81% of consumers prefer to purchase from companies with a ‘green focus’. Don’t you prefer to do business with those kinds of companies? Of course, that concern is so top of mind for most of us now … READ FULL POST
from my old blog: Tuesday, August 5, 2008 We all know that our tendency to open email from those we don’t know has lessened over the years. Here’s a study from Jupiter Research showing an alarming fact: “22% of e-mail users said they use social … READ FULL POST
Friday, August 8, 2008 Twenty years in business and I still find myself in the ‘entrepreneur’s dilemma’ – I have the time to make changes to my website, but not the money. Or when I have money pouring in, I’ve no time to improve my … READ FULL POST
from my old blog: Wednesday, September 24, 2008 I think I’ve found the ‘real’ secret to marketing: it’s about clarifying exactly what we offer and who we really want to attract, NOT just how many dollars we want to earn. In fact, earnings are not … READ FULL POST
from my old blog: Sunday, October 26, 2008 I wonder if this radical shift in our economy recently can force us to shift our business models a bit? My colleague, Sasha Sabbeth, a Leadership Soul CoachTM in the Bay Area, recently suggested some of the … READ FULL POST