Allison co-founded, served on the Board of Directors and functioned as Marketing Director developing, creating and implementing strategic marketing planning, advertising and promotions for this start-up company, a lighting sales/rental/service company for film, television and corporate clients. Working with the President, she established the corporate … READ FULL POST
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I’m reprising this decades old article because it’s still very relevant . . . When I worked in the film & TV industry, we landed jobs by calling all of our colleagues to let them know we were available. I particularly remember the location scouts who … READ FULL POST
Allison co-led a wildflower walk in Oakland’s Roberts Regional Park on April 30,2016 for a private group. Thanks to Jenny Rieger of Columbine Landscaping for sharing her vast knowledge on medicinal & Native tribes’ uses of plants – and helping us identify several of the 3 … READ FULL POST
Interplan’s Marketing & Sales Director felt the sales staff needed improved sales messages to increase revenues. Interplan offered HMO & pharmacy benefits plans for large multinational corporations and institutions. Working with their Marketing Director, expert teams at Allison Bliss Consulting’s marketing agency conducted market research … READ FULL POST
Branding is more than cute logos and taglines. It’s sometimes about building a new company or industry. Here’s one example from our collection: As a pioneer in promoting and bringing the Holistic Health Network to California in the 90’s (before the internet), Allison educated … READ FULL POST
When to use ads, when advertising is not advised, how broadcast ads work, with demo of what makes these print & online ad examples work for Munchery & Here Comes The Guide.
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Throughout history people have known “Solvatur Ambulando: It’s solved by walking”. This post looks at some of the concepts and perceptions about why we solve problems walking.
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I dreaded meditation exercises for years until I figured out my morning walks actually were meditations. I just get double the benefit; mindfulness or mind clearing, plus a bit of exericise. This is just one of the exercises we use in our “Moving Forward Focus Walks“ for … READ FULL POST